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Freddy's Bankruptcy: Can Custard Dreams Survive?
Okay, so another one bites the dust. M&M Custard LLC, a Freddy's Frozen Custard & Steakburgers franchisee, just filed for Chapter 11. Chapter 11... that's bankruptcy, for those of you who don't speak corporate.
The Custard Apocalypse?
Freddy's. It's supposed to be a Dairy Queen rival, right? I mean, that's the whole thing... a slightly less depressing version of the same sugar-coma experience. But if a big franchisee is belly-up, what does that say about the state of the custard game? Are we facing a custard apocalypse? According to Franchisee of Dairy Queen rival files for bankruptcy protection - Seeking Alpha, M&M Custard LLC has filed for Chapter 11 bankruptcy.
Don't get me wrong, I like a good custard now and then. But let's be real, it's not exactly health food. And in this economy? People are probably cutting back on non-essentials... like frozen desserts. Is it the economy or just that Freddy's ain't all that?
And the comments on the article... only 31? That's it? Where's the outrage? Where's the "Save Freddy's!" movement? Maybe people just don't care as much as they used to. Or maybe they're too busy doomscrolling about the latest political dumpster fire.
The restaurants are still operating, supposedly. For now. But how long can that last? Are they just trying to squeeze every last penny out before they shut the doors for good?
Overland Park... Really?
And it's based in Overland Park, Kansas. Overland Park! I mean, no offense to Overland Park, but does anything exciting ever happen there? It's like the most middle-of-the-road place you can imagine. Is that part of the problem? Can't even get bankruptcy right.
Maybe Freddy's needs to shake things up. Get some celebrity endorsements. Launch a viral TikTok campaign. Do something, anything, to stay relevant. Otherwise, they're gonna end up as another footnote in the history of failed fast-food chains.
The real question is, does anyone actually want Freddy's to survive? I mean, aside from the shareholders and the employees who are now sweating bullets. Are they really offering something that Dairy Queen isn't? Or is it just more of the same, packaged in a slightly different wrapper?
I went to a Dairy Queen near me the other day, offcourse. Blizzards are where it's at, ain't they?
Then again, maybe I'm just being cynical. Maybe Freddy's will pull through. Maybe they'll emerge from bankruptcy stronger than ever. Maybe they'll become the next McDonald's. But let's be honest, that's about as likely as me winning the lottery powerball jackpot.